Block Party Quilt Co: Hero + PDP rework lifts AOV by 17% and RPV by 30%

The challenge

Traffic has been steadily increasing, but conversion has been dipping, which leaves a lot of money on the table.

Hypothesis

Reworking the hero section and product details section, which captures 75% of user attention, by prominently adding the dominant user sentiment, discount framing, social proof and product quality reassurance will increase decision confidence. This should be seen through increased ATC and RPV.

What we changed

• Variant 1: optimized the hero section with a badge saying “Perfectly precut” and a message strip saying “100% Quilting Fun, 0% Cutting worry,” plus a small discount badge
• Variant 2: added a creative line above the product title, a sale badge next to the slashed price, and a trust badge above ATC

Impact

A direct, validated increase in add-to-cart and Revenue-per-visitor behaviour, improving funnel depth and revenue potential.