Methodology

The WTB Protocol

A five-stage research and testing protocol. Observe, Hypothesize, Prioritize, Test, Compound.

/02The WTB Protocol

We don't just diagnose.
We engineer the lift.

A five-stage research and testing protocol. Borrowed from enterprise experimentation teams at Booking, Airbnb, and Microsoft. Tuned for eight-figure DTC.

SCROLL FOR MORESCROLL BACK
STAGE 01 / 05

Session intelligence

We ingest 2,000+ session recordings, scroll/click heatmaps, exit surveys, and GA4 funnel exports. We don't guess — we watch.

DELIVERABLEBehavior Atlas · 40pp
wtb-lab · stage-01● live
SESSIONS
2,184
HEATMAPS
47
EXIT-SURVEYS
912
cluster · 42% drop-off
→The next 14 days

Find out exactly why your users bounce.
Then stop it.

Complimentary diagnostic audit. Delivered in 14 days. No obligation — just a prioritized roadmap to the revenue you're currently losing.

Check your CRO health
4 AUDIT SLOTS REMAINING · APRIL 2026 · US · UK · AU