4 audit slots remaining · May 2026

Increase your
Revenue Per Visitor
upto 30%,without increasing traffic

We find the exact reasons why your users leave without buying. And employ our tested methods to turn them into revenue. Research-led CRO for Shopify brands doing $3-$25M

$142M+
additional revenue generated
78%
A/B test win rate
31
brands scaled past $10M
Live · Client revenue liftedUSD
$8,400,000
across 27 active clients in US, UK, AU
Checkout+14.2%
PDP+22.6%
AOV+8.9%
Abandoned cart−31%
Rolling 90-day median lift+17.8%
Trusted by Shopify brands
scaling $3M → $50M
Premium ArtisanalBlock Party QuiltNomadRamraj CottonBon Jovi Official StoreFORTAAMBERLEIGHNOVA ATLASMIRADAOAKRIDGESÖRLINPremium ArtisanalBlock Party QuiltNomadRamraj CottonBon Jovi Official StoreFORTAAMBERLEIGHNOVA ATLASMIRADAOAKRIDGESÖRLIN
/01The diagnosis

You're driving traffic.
People land. Then - they vanish.

Bounces aren't random. They're users reacting to something specific on your page. Most brands never stop to ask what.

You might tell yourself
01
"They weren't the right audience"
→ 83% matched your ICP.
02
"It's a pricing problem"
→ Price wasn't mentioned in 61% of exit surveys.
03
"We'll fix CRO later"
→ Later never arrives. Compounds lost.
04
"Our team tried that already"
→ They tested surface. We test psychology.
In 14 days we tell you exactly why - with session evidence, psychological hypotheses, and a prioritized test plan.
/02The WTB Protocol

We don't just diagnose.
We engineer the lift.

A five-stage research and testing protocol. Borrowed from enterprise experimentation teams at Booking, Airbnb, and Microsoft. Tuned for eight-figure DTC.

SCROLL FOR MORESCROLL BACK
STAGE 01 / 05

Session intelligence

We ingest 2,000+ session recordings, scroll/click heatmaps, exit surveys, and GA4 funnel exports. We don't guess — we watch.

DELIVERABLEBehavior Atlas · 40pp
wtb-lab · stage-01● live
SESSIONS
2,184
HEATMAPS
47
EXIT-SURVEYS
912
cluster · 42% drop-off
/03Case studies

Proof, not promises.

Three detailed engagements. Real metrics, real psychological insight, real money added to the P&L. Click any case to open the full teardown.

01 · THE PROBLEM

The premium positioning of the brand and the value of the products were poorly represented in the PDP, which under-converted high-intent visitors.

02 · THE SOLUTION

If we reframe the PDP as a luxury retail experience, elevate product value and emotional identity before price resistance, stack validation near valuation and reduce cognitive friction at decision points, then AOV, Revenue Per Visitor and Conversion Rate will increase. Premium perception of the brand will reflect the artisanal nature of the products, and UX will improve.

"A direct, validated increase in Total Revenue, Revenue-per-visitor, AOV and Checkout completion: all the most important metrics for a premium artisanal clothing brand."
— Engagement summary
03 · THE RESULTS
Revenue Per Visitor
+134%
₹14.77 vs ₹34.62
Average Order Value
+69%
₹9,756 vs ₹16,477
Total Revenue
+131%
₹3.1L vs ₹7.2L
Checkout Completion
+37%
Read the full case study
01 · THE PROBLEM

Traffic has been steadily increasing, but conversion has been dipping, which leaves a lot of money on the table.

02 · THE SOLUTION

Reworking the hero section and product details section, which captures 75% of user attention, by prominently adding the dominant user sentiment, discount framing, social proof and product quality reassurance will increase decision confidence. This should be seen through increased ATC and RPV.

"A direct, validated increase in add-to-cart and Revenue-per-visitor behaviour, improving funnel depth and revenue potential."
— Engagement summary
03 · THE RESULTS
Add to Cart
+24%
7.25% vs 8.98%
Revenue Per Visitor
+30%
$1.14 vs $1.48
Average Order Value
+17%
$66.98 vs $78.32
Read the full case study
01 · THE PROBLEM

The PDP had an average ATC rate, but considering the brand reputation and broken UX, we saw that conversion could be improved.

02 · THE SOLUTION

Reworking the ATF to emphasise product-based benefits, improving alignment and visual hierarchy, and enriching the sticky CTA with social proof and benefits will directly result in better ATC and conversion.

"A direct, validated increase in Add to cart, Average order value and Revenue per session: the core CRO metrics."
— Engagement summary
03 · THE RESULTS
Add to Cart
+5.73%
3.19% vs 3.38%
Revenue Per Visitor
+15%
₹11.77 vs ₹13.65
Average Order Value
+15%
₹1,224 vs ₹1,420
Read the full case study
/04Tool · CRO Health Score

How strong is your CRO process?
Check in 60 seconds

Five questions. 60 seconds. Benchmarked against 240 Shopify brands in the $3M–$50M band.

Q1
How often do you watch session recordings?
Q2
What's your A/B test velocity?
Q3
Do you have a hypothesis library?
Q4
When did you last interview a customer?
Q5
How do you measure CRO ROI?
Your score
—/100
GapPromisingWorld-class

Answer all five questions to benchmark your program and receive a personalized recommendation.

/05The difference

WhyTheyBounce vs
Generic CRO Agency
vs In-house Team

Brands that hired us had usually tried both. Here's the honest picture.

DIMENSION
WHY THEY BOUNCE
TYPICAL AGENCY
IN-HOUSE
Senior CRO strategist
✓Dedicated, named
Rotating junior
Usually a marketer wearing 3 hats
Research before tests
✓40+ hrs · 20pp report
Best-practice checklist
Founder intuition
Concurrent A/B tests
✓6–10 parallel
1–2 at a time
0–1
Psychology framework
✓7-driver mapping
Generic heuristics
None
Win rate
✓78%
20–30%
Unmeasured
Engagement model
✓Performance-tied
Fixed retainer
Salary
Time to first test
✓2–3 weeks
6–10 weeks
Whenever
SCROLL FOR MORESCROLL BACK
/06Engagement models

Choose your
growth path

Two ways to work together. Every engagement starts with the complimentary diagnostic — so we both know the fit before the check is cut.

Diagnostic Audit
2 weeks · first-time clients
Complimentary

Deep-dive research and prioritized test roadmap. No obligation.

—Session recording analysis (2k+ sessions)
—Heatmap + scroll map audit
—7-driver friction map
—Top-3 hypothesis teardown
—90-min strategy call
MOST COMMON
Sprint
3-month minimum · usage-based
$1,000/ month
Monthly sessions
50K25M+

Focused test sprint on — PDP, Cart Page and Home Page. Pricing scales with your traffic.

—2–3 A/B tests per month
—Weekly test velocity
—Behavioral research
—Design + dev + QA in-house
—Bi-weekly reviews
/07Stack fluency

Native to the tools you already run.

We integrate at the code level, not via visual editors. No "but our dev team needs to" — we write the tests, QA them on BrowserStack, and ship.

PLATFORM
Shopify PlusShopifyHeadless Hydrogen
TESTING
ConvertVWOOptimizelyGrowthBook
ANALYTICS
GA4Triple WhaleNorthbeamMixpanel
BEHAVIOR
HotjarMicrosoft ClarityFullStory
EMAIL & SMS
KlaviyoAttentiveSendlane
REVIEWS
OkendoYotpoJunip
/08The lab notebook

Where we publish our findings.

All insights
Research

Why your PDP above-the-fold is still wrong in 2027

Nov 6, 20264 min
Framework

The 7 psychological drivers, ranked by lift

Nov 6, 20264 min
Guide

Why is my Shopify store getting traffic but no sales?

Nov 6, 20264 min
/09Questions

You're probably wondering.

Perfect. We bring research infrastructure, statistical rigor, and test velocity — not replacement. 70% of our clients have internal growth teams. We operate as their experimentation bench.

No. A/B tests are non-destructive — losing variants are served to a small percentage of traffic and killed at the first sign of underperformance. Your live site is untouched until a winner is statistically confirmed.

You retain full control. We implement tests through a lightweight snippet and push winning code to your repo via PR. Every change is reviewed by you before it ships to 100% of traffic.

The 14-day diagnostic audit exists for exactly this. You'll get a prioritized test roadmap with projected lift regardless of whether we work together afterward. Worst case: you have a playbook.

Our median client sees 12–22% revenue-per-visitor lift in the first 30 Days. We guarantee measurable uplift within 30 days of active testing - or we work for free until we deliver it.

We work with Shopify brands doing $3M+ ARR. That typically means 100k+ monthly sessions — enough to reach statistical significance on concurrent tests within 2–3 weeks.

→The next 14 days

Find out exactly why your users bounce.
Then stop it.

Complimentary diagnostic audit. Delivered in 14 days. No obligation — just a prioritized roadmap to the revenue you're currently losing.

Check your CRO health
4 AUDIT SLOTS REMAINING · APRIL 2026 · US · UK · AU