Lakshmi Krishna: Rework of the PDP's first two folds lifts Revenue Per Visitor 24.08%

The challenge

The brand wanted to improve conversion on its highest-revenue SKU, but hadn't validated whether the PDP's first two folds, its maximum attention zone, were doing enough to lift Revenue Per Visitor.

Hypothesis

If we rework the PDP's first two folds around stronger transformation proof, a clear results timeline and a cleaner decision layer, removing on-page ratings that pulled attention away from the top, buyer confidence will increase. This will be seen through higher Revenue Per Visitor, Average Order Value and Conversion Rate.

What we changed

• Rebuilt the hero with a 100% Organic badge and outcome-led trust icons (Lose Up to 15 KGs in 3 Months, 100% Safe & Natural, With Minimal Exercise & Diet)
• Added a “Used by 5 lakh+ Customers” social-proof strip and reordered gallery images around transformation proof
• Clarified the results timeline (Weight Loss upto 15 KGs) directly under pricing
• Variant 2 removed on-page ratings beneath the title to reduce distraction in the decision zone

Impact

A direct, validated increase in Revenue per visitor, Average order value, Total revenue and Conversion rate: the core CRO metrics. Returning visitors saw the largest gain, with RPV climbing from ₹61.45 to ₹99.26.