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Beauty · Shopify

The London Brow Company: Confidence-first above-the-fold rework lifts Add to Cart 42% and Revenue Per Visitor 20%

The London Brow Company logo
Yearly Revenue Uplift
+£91,200
Add to Cart
+42%
4.83% vs 6.88%
Revenue Per Visitor
+20%
£1.62 vs £1.94
Purchase Rate
+50%
1.89% vs 2.85%

The challenge

The founder has built a loyal customer base, but wants to optimize the website before confidently scaling on the marketing front.

Hypothesis

When efficacy, safety and longevity are unmistakable at first glance, professionals commit. The objective is to improve pre-purchase confidence by restructuring the above-the-fold experience and making product value immediately clear.

What we changed

  • Added a free shipping message in the top strip
  • Added a hero badge strip that communicates the core product value
  • Added before/after pictures in the hero scroll
  • Added 3 outcome pointers that directly address buyer hesitation
  • Added results clarity under ATC

Impact

Making efficacy, safety and longevity unmistakable at first glance materially improves professional commitment. Confidence-first structuring works for London Brow's audience.

Before and after

The London Brow Company product page on mobile, before and after the redesign

Supporting data

A/B test results table for The London Brow Company

Our role: end-to-end ownership

InsightHypothesisUX/UI RedesignA/B Tool SetupResults InterpretationSite-wide Rollout
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4 AUDIT SLOTS REMAINING · APRIL 2026 · US · UK · AU