Frequently asked questions

Perfect. We bring research infrastructure, statistical rigor, and test velocity — not replacement. 70% of our clients have internal growth teams. We operate as their experimentation bench.

No. A/B tests are non-destructive — losing variants are served to a small percentage of traffic and killed at the first sign of underperformance. Your live site is untouched until a winner is statistically confirmed.

You retain full control. We implement tests through a lightweight snippet and push winning code to your repo via PR. Every change is reviewed by you before it ships to 100% of traffic.

The 14-day diagnostic audit exists for exactly this. You'll get a prioritized test roadmap with projected lift regardless of whether we work together afterward. Worst case: you have a playbook.

Our median client sees 12–22% revenue-per-visitor lift in the first 30 Days. We guarantee measurable uplift within 30 days of active testing - or we work for free until we deliver it.

We work with Shopify brands doing $3M+ ARR. That typically means 100k+ monthly sessions — enough to reach statistical significance on concurrent tests within 2–3 weeks.